Debbie has been working with Donna McGee over at the Studios for Holistic Health to build a line of all natural beauty products. Donna referred Debbie over to me for some branding work and to get some product photos. Debbie knew what her company name was going to be and had a vague idea for the look, but she needed a little more help narrowing her brand down and so she came in with a box of her items and things she loved. And we sat down and hashed out her ideas and her items and came up with her look.
Not only did she get a new logo for her brand we took some product photos she can use when her website launches.
I quickly realized she loved purples, gold, teal and sea foam. She really liked mermaids and sea creatures as well. Initially, this was the concept we ended up with.
Logo and Product Photography
The mermaid ended up being a little hard for Debbie to work with on some of her labels for her products, so the sea turtle logo was created to be a little smaller and easier to work with:
One thing Debbie needed was to be able to also do product photos quickly on her own at home as she makes new products. Many people want to do white backgrounds, but the problem with that is, unless you know how to properly light a white background, it can look dull, grey or bad. So for SeaAura Naturals, we chose a light purple to not only help brand her look but I also gave her a sheet of the purple paper so she could take it home and use it on her own.
The baby powder photo at the top left was several shots combined. Debbie poured the powder out over the container and I took several shots to get the look we wanted.
Debbie brought in this mermaid in her initial inspiration/branding meeting and she brought it back for photos. It had a ding on it, but luckily I had a can of spray paint in the studio so we just gave it a fresh look.
SeaAura Naturals is in the process of building their website. Check back soon!
If you’re looking for a new logo, need help figuring out your brand and look or need product photos, contact me at 904-891-0359. You can also send an email through our site and I’d be more than happy to sit with you and talk about your needs.
Logo designer in Jacksonville, Florida.